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Frequently Asked Questions

Exam Room Program

Digital Screens Waiting Room
Network

Frequently Asked Questions
Digital Screens Waiting
Room Network

Why is there no sound?

Since other in-office media programs were already in market, we had the opportunity to evaluate what would and would not work. Before launching our digital screens Waiting Room Network, we did extensive research with our clients’ customers, physicians and their staff to understand their preferences. Since these programs are installed in doctors’ offices, the practices must first accept and value them in order to have a chance to impact the patient/consumer.

We found that repetitive sound loops were viewed as monotonous and often boring and disruptive to the office staff. Our challenge was to create engaging, dynamic content with high impact, using virtually soundless communication. Our results? The programs have consistently delivered forecast-altering impact for our clients with an NRx lift of +8% to 12%.

What is the reach of the network?

Our network is comprised of five digital screens programs in both primary care and specialists’ waiting rooms: Primary Care Network, Women’s Health Network, CardioCare Network, Skin Care Network, and Arthritis Care Network. Our Primary Care Network alone reaches 11,725 primary care physicians and impacts 90 million patient and caregiver visits. The network has been expanding at a 25% annual growth rate.

What is the cost to the physician?

There is no cost to the physician. Physicians approve of our programs because they deliver high quality, educational content that is meaningful to their patients. In fact, 70% of the content is health editorial and practice information. The practice can use the technology as an effective way to communicate with their patients by taking advantage of up to 18 personalized messages. The remaining 30% of the content is sponsor advertising.

How do you measure the program?

The success of our programs is not measured by the number of patients who view them or the number of impressions. We measure success by the business results we deliver; NRx lift for our client’s brands with historical averages of +8% to 12% lift*. Additionally, all research is conducted by independent third-party providers and is based upon the performance of all of the physicians in our network, not a percentage or subset.

What experience do you have with brands like mine?

We have had successful experience across multiple therapeutic categories. Some of those categories include, but are not limited to:

• High Blood Pressure
• Anti-Migraine
• Sleep Aid
• ED
• Osteoporosis
• Diabetes
• IBS
• Cholesterol
• Birth Control
• Arthritis
• Pain Management

We have had experience with blockbuster brands, small niche brands, launch drugs, and mature brands. We welcome the opportunity to consult with you based on our historical experience, and advise you as to which program we believe will yield the greatest results for your brand.

Who creates the ad?

Healthy Advice Networks takes your current direct-to-consumer ad and converts that ad to digital Flash^® animation. If you do not currently have a DTC ad, then we will work with your patient-education materials or other appropriate print materials to create the ad.

How often do you service the physician’s office and how often do you restock the brochures?

Servicing our physicians’ offices is an ongoing, day-to-day function. We have our own Customer Care Center that handles office requests for brochures and other program support, Monday through Friday, during normal business hours. We visit our offices in person, three times a year, to restock the brochure rack. Additionally, we also hand-deliver Physician Information Packets (PIP) that contain information about programming content, valuable information from our sponsors such as clinical studies, coupons, and other relevant information. The PIP is an excellent way for our clients to communicate with the physician and is one more way to increase their “share-of-voice” and get their message in front of the physician.

Is it possible to buy time on the network for less than a year?

Our contracts are annual contracts. If your brand has unique requirements (seasonal needs, mid-year launch, etc.), please call us to discuss how we may assist you. Our programs offer category-exclusivity and limited sponsorship availability, thus maximizing the impact of our client’s message.

How is Healthy Advice Waiting Room Network different than other waiting room programs?

There are several key features that differentiate Healthy Advice
Waiting Room Network:

• The power of digital technology uniquely enables our sponsors to customize messaging down to the physician office.
  • Customize by formulary status
  • Target seasonally by geography
  • Promote loyalty programs to drive compliance
  • Drive patients to client websites
  • Target hispanic/demographic markets
• Disease-state editorial gives greater depth of education/awareness of conditions, thus giving greater relevance to the sponsor’s ad.
• Delivers measurable business results
  • Average NRx Lift of +8 – 12%*

*As measured by independent, third-party research
Flash is a registered trademark of Adobe Systems, Inc.

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