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Therapeutic Areas

Women's Health

As women face multiple health concerns specific to their gender, the need for current information and education is becoming increasingly critical. New advances in the treatment of breast, cervical and ovarian cancer are being researched in labs all over the world and preventive screenings, such as mammograms and Pap smears, are a staple of many women’s yearly health exam. Healthy Advice Networks gives your brand the opportunity to reach this important audience by offering two programs targeted to women: The Women’s Health Network in the waiting room and exclusive Healthy Advice for Women program in women's health and imaging centers.

Women's Health Network

The Women's Health Network leverages digital technology to focus on OB/GYN treatment issues most on women's minds today — pregnancy, menopause, cervical cancer, ovarian cancer, osteoporosis, etc.

Targeted Impact

• 2,400 OB/GYN’s
• 15.4 million patient and caregiver visits
• More than half of the women are 25 – 44 years old

Continuous Support

• Network grows at approximately 25% each year
• 25-minute loops — editorial content changed monthly and refreshed every half hour
• Compelling and patient-friendly graphics

Ongoing Practice Communication

• Customized messaging down to the physician level
• Update within 24 hours of breaking news
• Physician Information Packets
  • Reinforce key messages to physicians
    • Use as surrogate sales representative in no-see or
      non called-on offices
    • Provide additional brand information
      • Disease management programs
      • Clinical trials
      • Journal reprints
      • Peer-to-peer studies
  • Provide promotional incentives
    • Coupons
    • Rebates
• Service practices 2x a year

Measurable Results

• Third-party data on NRx results
• Physician satisfaction surveys
• Patient intercept studies

Sample Health Segments

• Preventing Cervical Cancer
• Good Heart Health
• Treating Endometriosis
• Managing Menopause
• Bring Down High Blood Pressure
• Understanding IBS
• Healthy Pregnancy Habits
• Treating Overactive Bladder
• Ovarian Cancer Risks
• Detect Breast Cancer Early
• Managing Diabetes
• Understanding Birth Control
• Digestive Health

Average NRx increase of +11.8%*

Healthy Advice for Women

The women's health and imaging center is the place where women are completely focused on their health and are aware of how fragile good health can be. Give your brand the competitive advantage of being top-of-mind for these health-conscious women. As the premier program in national women's health and imaging centers, Healthy Advice for Women provides category-exclusive sponsorship and award-winning editorial content for the disease state your brand treats. An interactive abacus draws women to the display unit and provides answers to frequently asked health questions.

Targeted Impact

• 1,500 women's health and imaging centers
• 10.4 million patient visits
• Women who are 40+ years old
• Affluent, well-educated, proactive health seekers

Continuous Support

• Network grows at approximately 20% each year
• Service calls 2x a year
• Newly-designed unit
• Compelling graphics created to appeal to women

Sample Brochure Topics

• Breast Cancer Risk
• Breast Cancer Treatment Options
• Osteoporosis
• Hormone Replacement Therapy
• Heart Disease
• Interstitial Cystitis
• Overactive Bladder

*Source: 2005 Wolters Kluwer Health Pharma Solutions Business Unit Pre/Post Test/Control Measurements

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