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Healthy Advice Networks Specialties
Women's Health
As women face multiple health concerns specific to their gender, the need for current information and education is becoming increasingly critical. New advances in the treatment of breast, cervical and ovarian cancer are being researched in labs all over the world and preventive screenings, such as mammograms and Pap smears, are a staple of many womens yearly health exam. Healthy Advice Networks gives your brand the opportunity to reach this important audience by offering a program targeted to women: The Womens Health Network in the waiting room.
The Women's Health Network leverages digital technology to focus on OB/GYN treatment issues most on women's minds today pregnancy, menopause, cervical cancer, ovarian cancer, osteoporosis, etc.
Targeted Impact
- 2,500 OB/GYNs1
- 18 million annual patient and caregiver visits2
- More than half of the women are 25 44 years old
Continuous Support
- Network grows at approximately 25% each year
- 30-minute loops editorial content changed monthly and refreshed every half hour
- Compelling and patient-friendly graphics
Ongoing Practice Communication
- Customized messaging down to the physician level
- Update within 24 hours of breaking news
- Physician Information Packets
- Reinforce key messages to physicians
- Use as surrogate sales representative in no-see or non called-on offices
- Provide additional brand information
- Disease management programs
- Clinical trials
- Journal reprints
- Peer-to-peer studies
- Provide promotional incentives
- Service practices 2x a year
Measurable Results
- Third-party data on NRx results
- Physician satisfaction surveys
- Patient intercept studies
Sample Health Segments
- Preventing Cervical Cancer
- Good Heart Health
- Treating Endometriosis
- Managing Menopause
- Bring Down High Blood Pressure
- Understanding IBS
- Healthy Pregnancy Habits
- Treating Overactive Bladder
- Ovarian Cancer Risks
- Detect Breast Cancer Early
- Managing Diabetes
- Understanding Birth Control
- Digestive Health
Average NRx increase of +9.67%3
1 Healthy Advice Networks Average Weighted Physicians & NP/PA, 12 months, Jan-Dec 09
2 Healthy Advice Networks Average Weighted Physicians & NP/PA, Jan-Dec 09; AMA Physician Socioeconomic Statistics; 2003 Edition, OB/GYN Specialty; WHN Nationwide Consumer Web 2008; Visits per NP/PA to OB/GYNs, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey
3 2004-2008 WoltersKluwerHealth Pharma Solutions Business Unit Pre/Post Test/Control Measurements
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Waiting Room Network Materials:
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