Healthy Advice Networks Specialties

Women's Health

As women face multiple health concerns specific to their gender, the need for current information and education is becoming increasingly critical. New advances in the treatment of breast, cervical and ovarian cancer are being researched in labs all over the world and preventive screenings, such as mammograms and Pap smears, are a staple of many women’s yearly health exam. Healthy Advice Networks gives your brand the opportunity to reach this important audience by offering a program targeted to women: The Women’s Health Network in the waiting room.

The Women's Health Network leverages digital technology to focus on OB/GYN treatment issues most on women's minds today — pregnancy, menopause, cervical cancer, ovarian cancer, osteoporosis, etc.

Targeted Impact

• 2,500 OB/GYN’s¹
• 18 million annual patient and caregiver visits²
• More than half of the women are 25 – 44 years old

Continuous Support

• Network grows at approximately 25% each year
• 30-minute loops — editorial content changed monthly and refreshed every half hour
• Compelling and patient-friendly graphics

Ongoing Practice Communication

• Customized messaging down to the physician level
• Update within 24 hours of breaking news
• Physician Information Packets
  • Reinforce key messages to physicians
    • Use as surrogate sales representative in no-see or non called-on offices
    • Provide additional brand information
      • Disease management programs
      • Clinical trials
      • Journal reprints
      • Peer-to-peer studies
  • Provide promotional incentives
    • Coupons
    • Rebates
• Service practices 2x a year

Measurable Results

• Third-party data on NRx results
• Physician satisfaction surveys
• Patient intercept studies

Sample Health Segments

• Preventing Cervical Cancer
• Good Heart Health
• Treating Endometriosis
• Managing Menopause
• Bring Down High Blood Pressure
• Understanding IBS
• Healthy Pregnancy Habits
• Treating Overactive Bladder
• Ovarian Cancer Risks
• Detect Breast Cancer Early
• Managing Diabetes
• Understanding Birth Control
• Digestive Health

Average NRx increase of +9.67%³

¹ Healthy Advice Networks Average Weighted Physicians & NP/PA, 12 months, Jan-Dec 09
² Healthy Advice Networks Average Weighted Physicians & NP/PA, Jan-Dec 09; AMA Physician Socioeconomic Statistics; 2003 Edition, OB/GYN Specialty; WHN Nationwide Consumer Web 2008; Visits per NP/PA to OB/GYNs, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey
³ 2004-2008 WoltersKluwerHealth Pharma Solutions Business Unit Pre/Post Test/Control Measurements

Waiting Room Network Programming		Exam Room Program Examples
Health Programming in the Physician's Back-Office with PracticeWire