Reach women with your category-exclusive brand message when they are most focused on maintaining their health and adopting a healthier lifestyle—in their OB/GYN’s office. As research continues to distinguish how disease states affect men and women differently, women often turn to their OB/GYNs first to discuss their concerns. As part of a 30-minute continuous loop designed to meet the unique health concerns of women and delivered in the OB/GYN’s waiting room, your sponsorship supports educational segments that include health information, disease state management and healthy lifestyle recommendations, as well as personalized messages from each doctor’s practice. Played on 27”– 32” flat-screen monitors, Healthy Advice programming encourages informed dialogue between women and their OB/GYN while delivering strong ROI for your brand.

2011 Reach

• 2,500 high-writing OB/GYNs¹
• 18.6 million annual patient and caregiver visits²
• Largest digital footprint in the United States

Customizable Down to Individual Physician Offices

• Category-exclusive messaging by called-on and non-called-on offices
• Segment markets by demographics, practice profile and seasonality
• Geographic formulary status and Medicare Part D

Measurable Results

• Average NRx lift of +9.67%³
• Only in-office program that measures script lift by total unduplicated doctors
• Only in-office program that allows OTC and consumer brands to measure actual purchase
• Independent, third-party research validates program’s effectiveness

Physicians Value and Patients Learn

• 98% of physicians/staff and 97% of office staff feel the program is a valuable patient-education resource for their practice⁴
• 91% of physicians/staff and 96% of office staff feel the content is high quality⁴
• 92% of patients said the information was presented in a way that helped them gain a better understanding of the topics⁵

1 Healthy Advice Networks Weighted Average Physicians 12 months Jan 11–Dec 11 • 2 Healthy Advice Networks Weighted Average Physicians and NP/PA Jan 11–Dec 11, AMA Physician Socioeconomic Statistics, 2003 Edition, OB/GYN Specialty; WHN Nationwide Consumer Web 2008; Visits per NP/PA to OB/GYNs, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey • 3 2004–2009 Wolters Kluwer Health Pharma Solutions Business Unit Pre/Post Test/Control Measurements • 4 2007 Nationwide WHN Study of 45 physicians/staff and 92 office staff with WHN • 5 Nationwide 2009 Web Survey of 507 patients who visited OB/GYN office waiting rooms installed with the Healthy Advice Women’s Health Network