Reach patients when they are most focused on establishing an effective treatment plan for their condition—in the privacy of their urologist’s office. Impact their discussions with their urologist by communicating highly targeted and often sensitive information about disease states and conditions where and when treatment decisions are made. Physician-utilized anatomical illustrations and patient-focused, easy-to-understand educational brochures combine with category-exclusive brand messages to provide patients with a comprehensive approach to managing, treating and living with their medical conditions. Deliver strong ROI for your brand while helping to improve patient outcomes through informed dialogue between physician and patient.

2011 Reach

• 1,000 urologists¹
• 7.1 million annual patient and caregiver visits²
• Only point-of-care program invited into the physician’s exam room
  

Outcomes-based Education

• Brochures are written in easy-to-read format with Q&As resulting in a better-educated and more compliant patient
• Anatomical illustrative charts used by physicians to educate and interact with patients about their conditions and to discuss treatment options
• Display ads impact patients and physicians with your brand message
  

Measurable Results

• Average NRx lift of +11.54%³
• Only in-office program that measures script lift by total unduplicated doctors
• Independent, third-party research validates program’s effectiveness
  

Physicians Value and Patients Learn

• 95% of physicians/sta found the quality of the brochure information to be exceptional or very good⁴
• 98% of physicians/sta thought the variety of brochure topics to be either exceptional or very good⁴
• 95% of physicians/sta felt overall satisfaction with the Healthy Advice program was exceptional or very good⁴
  

1 Healthy Advice Networks Weighted Average Physicians & NP/PA 12 months Apr 11–Mar 12 • 2 Healthy Advice Networks Weighted Average Physicians and NP/PA Apr 09–Mar 10; AMA Physician Socioeconomic Statistics; 2003 Edition, Urology Specialty; HAU Nationwide Consumer Web 2008; Visits per NP/PA to ALL Specialties American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey • 3 2006–2009 Wolters Kluwer Health Pharma Solutions Business Unit Pre/Post Test/Control Measurements • 4 2008 Nationwide HAU Satisfaction survey of 77 physicians/staff and office staff with HAU program