Healthy Advice Networks Specialties

Urology

Patients visiting the urologist appreciate the privacy of the exam room setting to discuss highly personal symptoms and value the information they learn about their conditions. Last year the top three reasons for visits to the urologist were Overactive Bladder (OAB), Benign Prostatic Hyperplasia (BPH) and prostate cancer. Give your brand the competitive advantage of being there with category-exclusive messaging in an award-winning patient-education program, which features anatomical illustrations and brochures focusing on the condition your brand treats.

Targeted Impact

• 1,000 Urologists¹
• 7.2 million annual patient and caregiver visits²
• Average age of patient — 45+ years old
• 65 – 70% males

Continuous Support

• Network grows at approximately 20% each year
• Service calls twice a year
• Newly designed unit
• Compelling and patient-friendly graphics

Ongoing Practice Communication

• Physician Information Packets
  • Reinforce key messages to physicians
    • Use as surrogate sales representative in no-see or non called-on offices
    • Provide additional brand information
      • Disease management programs
      • Clinical trials
      • Journal reprints
      • Peer-to-peer studies
  • Provide promotional incentives
    • Coupons
    • Rebates
• Service practices 2x a year

Measurable Results

• Third-party data on NRx results
• Physician satisfaction surveys
• Patient intercept studies

Sample Brochure Topics

• Benign Prostatic Hyperplasia (BPH)
• Prostate Cancer
• Overactive Bladder (OAB)
• Kidney Stones
• Urinary Tract Infection (UTI)
• Erectile Dysfunction (ED)
• Interstitial Cystitis
• Testosterone Replacement Therapy

Average NRx lift of +11.83%³

¹ Healthy Advice Networks Average Weighted Physicians & NP/PA, 12 months, Jan-Dec 09
² Healthy Advice Networks Average Weighted Physicians & NP/PA, Jan-Dec 09; AMA Physician Socioeconomic Statistics; 2003 Edition, Urology Specialty; HAU Nationwide Consumer Web 2008; Visits per NP/PA to ALL SPECIALTIES, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey
³ 2004-2008 WoltersKluwerHealth Pharma Solutions Business Unit Pre/Post Test/Control Measurements

Waiting Room Network Programming		Exam Room Program Examples
Health Programming in the Physician's Back-Office with PracticeWire