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Therapeutic Areas

Urology

Patients visiting the urologist appreciate the privacy of the exam room setting to discuss highly personal symptoms and value the information they learn about their conditions. Last year the top three reasons for visits to the urologist were Overactive Bladder (OAB), Benign Prostatic Hyperplasia (BPH) and prostate cancer. Give your brand the competitive advantage of being there with category-exclusive messaging in an award-winning patient-education program, which features anatomical illustrations and brochures focusing on the condition your brand treats.

Targeted Impact

• 1,000 Urologists
• 4.9 million patients visits (24% of all patient visits)
• Average age of patient — 45+ years old
• 65 – 70% males

Continuous Support

• Network grows at approximately 20% each year
• Service calls twice a year
• Newly designed unit
• Compelling and patient-friendly graphics

Ongoing Practice Communication

• Physician Information Packets
  • Reinforce key messages to physicians
    • Use as surrogate sales representative in no-see or
      non called-on offices
    • Provide additional brand information
      • Disease management programs
      • Clinical trials
      • Journal reprints
      • Peer-to-peer studies
  • Provide promotional incentives
    • Coupons
    • Rebates
• Service practices 2x a year

Measurable Results

• Third-party data on NRx results
• Physician satisfaction surveys
• Patient intercept studies

Sample Brochure Topics

• Benign Prostatic Hyperplasia (BPH)
• Prostate Cancer
• Overactive Bladder (OAB)
• Kidney Stones
• Urinary Tract Infection (UTI)
• Erectile Dysfunction (ED)
• Interstitial Cystitis
• Testosterone Replacement Therapy

Average NRx lift of +9.22%*

*Source: Wolters Kluwer Health, September 2006

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