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Healthy Advice Networks Specialties
Primary Care
The primary care physician’s office is the first line of treatment for most medical conditions. Virtually every therapeutic area touches the primary care office first. Healthy Advice Networks gives your brand the opportunity to cut through the clutter and the noise by offering two programs targeting primary care physicians’ offices and their patients: The Primary Care Network in the waiting room and Healthy Advice for You and Your Family in the exam room. Together they impact 30% of the total U.S. prescribing volume.
The Primary Care Network leverages the innovation of digital technology by presenting award-winning, easy-to-understand health segments designed to educate patients on managing chronic conditions, treating acute problems and obtaining important preventive healthcare such as screenings or routine diagnostic tests.
Targeted Impact
- 15,280 primary care physicians1
- 123.5 million annual patient and caregiver visits2
- Medications provided or prescribed at over 70% of office visits
Continuous Support
- Network grows at approximately 25% each year
- 30-minute loops — editorial content changed monthly and refreshed every half hour
- Compelling and patient-friendly graphics
Ongoing Practice Communication
- Customized messaging down to the physician level
- Update within 24 hours of breaking news
- Physician Information Packets
- Reinforce key messages to physicians
- Use as surrogate sales representative in no-see or non called-on offices
- Provide additional brand information
- Disease management programs
- Clinical trials
- Journal reprints
- Peer-to-peer studies
- Provide promotional incentives
- Service practices 3x a year
Measurable Results
- Third-party data on NRx results
- Physician satisfaction surveys
- Patient intercept studies
Sample Health Segments
- Preventing Cervical Cancer
- Good Heart Health
- Beat Colorectal Cancer
- Managing Your Weight
- Understanding IBS
- Bring Down High Blood Pressure
- Pain Medicines That Work
- Treatments for GERD
- Prevent Osteoporosis
- Understanding Arthritis
- Treating Overactive Bladder
- Detect Breast Cancer Early
- Defeat Prostate Cancer
- Managing Diabetes
- Lung Cancer Risk
Average NRx increase of +10.68%3
1 Healthy Advice Networks Average Weighted Physicians & NP/PA, 12 months, Jan-Dec 09
2 Healthy Advice Networks Average Weighted Physicians & NP/PA, Jan-Dec 09; AMA Physician Socioeconomic Statistics; 2003 Edition, Avg of GP/FP & IM; PCN Nationwide Consumer Web 2008; Visits per NP/PA to IM/FP/GP, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey
3 2004-2008 WoltersKluwerHealth Pharma Solutions Business Unit Pre/Post Test/Control Measurements
The physician’s exam room is the place where both patient and physician are completely focused on the patient’s health and treatment options. Give your brand the competitive advantage of being top-of-mind at the exact moment when prescriptions are written. The only program in the highly coveted physician’s exam room, Healthy Advice for You and Your Family provides category-exclusive sponsorship and award-winning anatomical illustrations and easy-to-understand editorial content for the disease state your
brand treats.
Targeted Impact
- 21,200 primary care physicians (annual weighted average)4
- 176.1 million annual patient and caregiver visits5
- Medications provided or prescribed at over 70% of office visits
Continuous Support
- Network grows at approximately 20% each year
- Newly designed unit
- Compelling graphics created to appeal to all audiences
Ongoing Practice Communication
- Physician Information Packets
- Reinforce key messages to physicians
- Use as surrogate sales representative in no-see or non called-on offices
- Provide additional brand information
- Disease management programs
- Clinical trials
- Journal reprints
- Peer-to-peer studies
- Provide promotional incentives
- Service practices 3x a year
Measurable Results
- Third-party data on NRx results
- Physician satisfaction surveys
- Patient intercept studies
Sample Brochure Topics
- Migraines
- Irritable Bowel Syndrome
- Managing Blood Sugar with Insulin
- Asthma
- Heart Attack and Stroke
- Heartburn and Acid Reflux
- Diabetes
- Cholesterol
Average NRx increase of +11.32%6
4 Healthy Advice Networks Average Weighted Physicians & NP/PA, 12 months, Apr 09-Mar 10
5 Healthy Advice Networks Average Weighted Physicians & NP/PA, Apr 09-Mar 10; AMA Physician Socioeconomic Statistics; 2003 Edition, Avg of GP/FP & IM; HAF Nationwide Consumer Web 2008; Visits per NP/PA to IM/FP/GP, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey
6 2004-2008 WoltersKluwerHealth Pharma Solutions Business Unit Pre/Post Test/Control Measurements
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