Reach patients and caregivers where treatment decisions are made—in their primary care physician’s office. Deliver your category-exclusive brand message to your target audience right before they go in to see their doctor. As part of a 30-minute continuous loop covering a broad range of relevant healthcare topics, your sponsorship supports educational segments that include health information, disease-state management and healthy lifestyle recommendations, as well as personalized messages from each doctor’s practice. Played on 27”– 32” flat-screen monitors, Healthy Advice programming encourages informed dialogue between patients and their primary care physician while delivering strong ROI for your brand.

2011 Reach

• 17,280 high-writing primary care physicians¹
• 143.4 million annual patient and caregiver visits²
• Largest digital footprint in the United States

Customizable Down to Individual Physician Offices

• Category-exclusive messaging by called-on and non-called-on offices
• Segment markets by demographics, practice profile and seasonality
• Geographic formulary status and Medicare Part D

Measurable Results

• Average NRx lift of +10.48%³
• Only in-office program that measures script lift by total unduplicated doctors
• Only in-office program that allows OTC and consumer brands to measure actual purchase
• Independent, third-party research validates program’s effectiveness

Physicians Value and Patients Learn

• 96% of physicians said the program is a valuable patient-education resource for their practice⁴
• 92% of patients said the information was presented in a way that helped them gain a better understanding of the topics⁵
• 84% of patients felt the information was something they could use to learn more about their health⁵

1 Healthy Advice Networks Weighted Average Physicians 12 months, Jan 11–Dec 11 • 2 Healthy Advice Networks Weighted Average Physicians & NP/PA Jan 11–Dec 11; AMA Physician Socioeconomic Statistics, 2003 Edition, Average of GP/FP & IM; • 3 2004–2009 Wolters Kluwer Health Pharma Solutions Business Unit Pre/Post Test/Control Measurements • 4 2007 Nationwide PCN Satisfaction survey of 316 physicians and 555 office staff with PCN • 5 Nationwide 2009 Web survery of 1209 patients who visited primary care physician waiting rooms installed with Healthy Advice Primary Care Network

Also see information on primary care patient education in the physician's exam room