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Healthy Advice Networks Specialties
Pediatrics
The pediatrician’s exam room is the one place where parents and pediatricians are both completely focused on the child’s health and course of treatment. Have your brand be top-of-mind with category-exclusivity at the exact moment when prescriptions are written. Healthy Advice for your Child provides category-exclusive sponsorship, anatomical illustrations and award-winning, engaging disease-state brochures focusing on the condition your brand treats.
Targeted Impact
- 6,500 pediatricians1
- 46.2 million annual patient and caregiver visits2
- Nearly half of all visits to pediatricians are children under age 5
Continuous Support
- Network grows at approximately 20% each year
- Newly designed unit
- Compelling and whimsical graphics created to appeal to both parents and children
Ongoing Practice Communication
- Physician Information Packets
- Reinforce key messages to physicians
- Use as surrogate sales representative in no-see or
non called-on offices
- Provide additional brand information
- Disease management programs
- Clinical trials
- Journal reprints
- Peer-to-peer studies
- Provide promotional incentives
- Service practices 2x a year
Measurable Results
- Third-party data on NRx results
- Physician satisfaction surveys
- Patient intercept studies
Sample Brochure Topics
- Asthma
- Allergy
- Nutrition and Exercise
- ADHD
- Antibiotics
- GERD in Kids
- Healthy Bathroom Habits
- Bedwetting
Average NRx lift of +12.04%3
1 Healthy Advice Networks Average Weighted Physicians & NP/PA, 12 months, Apr 09-Mar 10
2 Healthy Advice Networks Average Weighted Physicians & NP/PA, Apr 09-Mar 10; AMA Physician Socioeconomic Statistics; 2003 Edition, Pediatrics Specialty; Visits per NP/PA to PEDIATRICIANS, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey
3 2004-2008 WoltersKluwerHealth Pharma Solutions Business Unit Pre/Post Test/Control Measurements
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Exam Room Program Materials:
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