Reach busy mothers when they are concentrating solely on their child’s health—in the privacy of their pediatrician’s exam room. Impact the discussions parents have with their child’s pediatrician by communicating highly targeted information regarding babies, toddlers, children and young adolescents where treatment decisions are made. Physician utilized anatomical illustrations and easy-to-understand brochures on pediatric conditions and diseases combine with category-exclusive brand messages to give your brand the power to deliver strong ROI results.

2011 Reach

• 6,500 pediatricians¹
• 47 million annual patient and caregiver visits²
• Only point-of-care program invited into the physician’s exam room

Outcomes-based Education

• Brochures are written in easy-to-read format with Q&As resulting in a better-educated parent and more compliant patient
• Anatomical illustrative charts used by physicians to educate and interact with parent about their child’s conditions and to discuss treatment options
• Downloadable Spanish versions of popular Healthy Advice patient-education topics are available for physicians to give their Hispanic patients
• Display ads impact parents and physicians with your brand message

Measurable Results

• Average NRx lift of +11.47%³
• Only in-office program that measures script lift by total unduplicated doctors
• Only in-office program that allows OTC and consumer brands to measure actual purchase
• Independent, third-party research validates program’s effectiveness

Physicians Value and Patients Learn

• 97% of physicians/staff felt overall satisfaction with the Healthy Advice program and rated it either exceptional or very good⁴
• 96% of physicians/staff felt the quality of the brochure information was either exceptional or very good⁴
• 96% of parents found the Healthy Advice brochure easy-to-understand and follow⁵

1 Healthy Advice Networks Weighted Average Physicians & NP/PA 12 months Apr 11–Mar 12 • 2 Healthy Advice Networks Weighted Average Physicians and NP/PA Apr 11–Mar 12; AMA Physician Socioeconomic Statistics; 2003 Edition, Pediatrics Specialty; Visits per NP/PA to Pediatricians, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey • 3 2004–2009 Wolters Kluwer Health Pharma Solutions Business Unit Pre/Post Test/Control Measurements • 4 2008 Nationwide HAC Satisfaction survey of 342 physicians/staff and office staff with HAC program • 5 2009 Nationwide HAC Study of 2,865 patients whose pediatricians had HAC