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Therapeutic Areas

Gastroenterology

The gastroenterologist’s exam room provides patients the privacy to discuss highly personal and sensitive symptoms. Give your brand the competitive advantage of being there when treatment is being prescribed. Category-exclusive brand messaging accompanies award-winning anatomical illustrations and disease-state brochures focusing on the condition your brand treats.

Targeted Impact

• 2,000 gastroenterologists
• 7.8 million patients visits
• Adults — 35+ years old

Continuous Support

• Network grows at approximately 20% each year
• Compelling and patient-friendly graphics

Ongoing Practice Communication

• Physician Information Packets
  • Reinforce key messages to physicians
    • Use as surrogate sales representative in no-see or
      non called-on offices
    • Provide additional brand information
      • Disease management programs
      • Clinical trials
      • Journal reprints
      • Peer-to-peer studies
  • Provide promotional incentives
    • Coupons
    • Rebates
• Service practices 2x a year

Measurable Results

• Third-party data on NRx results
• Physician satisfaction surveys
• Patient intercept studies

Sample brochure topics

• Heartburn and Acid Reflux
• Chronic Constipation
• Colon Disease
• Barrett’s Esophagus
• Crohn’s Disease
• Hepatitis C
• Fiber and Your Health
• Irritable Bowel Syndrome
• Ulcerative Colitis

Average NRx lift of +10.86%*

*Source: Wolters Kluwer Health (formerly NDC Health) HAD Study, October 2004 - 2006

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