Healthy Advice Networks Specialties

Dermatology

The dermatology market is rapidly growing and changing from strictly clinical to a blend of clinical and cosmetic. Physicians welcome the Healthy Advice Skin Care Network into their waiting rooms and value the opportunity to leverage their own personalized marketing messages through the digital technology the network offers them. Give your brand the competitive advantage of sponsoring award-winning, easy-to-understand health segments designed to educate patients on both clinical and cosmetic treatments and procedures.

Targeted Impact

• 1,100 dermatologists¹
• 12.5 million annual patient and caregiver visits²
• More than half of patients are 25 – 64 years old
• Medication provided or prescribed at 67% of office visits

Continuous Support

• Network grows at approximately 20% each year
• 30-minute loops — editorial content changed monthly and refreshed every half hour
• Compelling and patient-friendly graphics

Ongoing Practice Communication

• Customized messaging down to the physician level
• Update within 24 hours of breaking news
• Physician Information Packets
  • Reinforce key messages to physicians
    • Use as surrogate sales representative in no-see or non called-on offices
    • Provide additional brand information
      • Disease management programs
      • Clinical trials
      • Journal reprints
      • Peer-to-peer studies
  • Provide promotional incentives
    • Coupons
    • Rebates
• Service practices 2x a year

Measurable Results

• Third-party data on NRx results
• Physician satisfaction surveys
• Patient intercept studies

Sample Health Segments

• Preventing Skin Cancer
• Acne Care
• Combating Wrinkles
• Treating Eczema
• Signs of Melanoma

Average NRx lift of +15.64%³

¹ Healthy Advice Networks Average Weighted Physicians & NP/PA, 12 months, Jan-Dec 09
² Healthy Advice Networks Average Weighted Physicians & NP/PA, Jan-Dec 09; AMA Physician Socioeconomic Statistics; 2003 Edition, Dermatology Specialty; SCN Nationwide Consumer Web 2007; Visits per NP/PA to DERMATOLOGISTS, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey
³ 2004-2008 WoltersKluwerHealth Pharma Solutions Business Unit Pre/Post Test/Control Measurements

Waiting Room Network Programming		Exam Room Program Examples
Health Programming in the Physician's Back-Office with PracticeWire