Reach cardiac patients and their caregivers when they are most focused on establishing an effective treatment plan for their condition—in their cardiologist’s office. Deliver your category-exclusive brand message as they prepare to meet with their physician to discuss recent cardiac events and/or concerns about managing their health. As part of a 30-minute continuous loop delivered in the cardiologist’s waiting room designed to meet the unique needs of cardiac patients, your sponsorship supports educational segments that include health information, disease-state management and the importance of staying on treatment as prescribed, as well as personalized messages from each doctor’s practice. Played on 27”– 32” flat-screen monitors, Healthy Advice programming encourages informed dialogue between the cardiologist and patient while delivering strong ROI for your brand.

2011 Reach

• 1,300 high-writing cardiologists¹
• 10.6 million annual patient and caregiver visits²
• Largest digital footprint in the United States
  

Customizable Down to Individual Physician Offices

• Category-exclusive messaging by called-on and non-called-on offices
• Segment markets by demographics, practice profile and seasonality
• Geographic formulary status and Medicare Part D
  

Measurable Results

• Average NRx lift of +4.84%³
• Only in-office program that measures script lift by total unduplicated doctors
• Independent, third-party research validates program’s effectiveness
  

Physicians Value and Patients Learn

• 94% of physicians/staff and 98% of office staff feel the program is a valuable patient-education resource for their practice⁴
• 93% of patients said the information was presented in a way that helped them gain a better understanding of the topics⁵
• 90% of patients felt the information was something they could use to learn more about their health⁵
  

1 Healthy Advice Networks Weighted Average Physicians 12 months, Jan 11–Dec 11 • 2 Healthy Advice Networks Weighted Average Physicians and NP/PA Jan 11–Dec 11, AMA Physician Socioeconomic Statistics, 2003 Edition, Cardiovascular Disease Specialty; CCN Nationwide Consumer Web 2008; Visits per NP/PA to Cardiologists, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey • 3 2004–2009 Wolters Kluwer Health Pharma Solutions Business Unit Pre/Post Test/Control Measurements • 4 2007 Nationwide CCN survey of 17 physicians/staff and 45 office staff with CCN • 5 Nationwide 2009 Web Survey of 332 patients who visited cardiologist’s waiting rooms installed with the Healthy Advice CardioCare Network • 6 Wolters Kluwer Health Pharma Solutions Business Unit, Measurements Conducted 2004–2009