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"Cardiovascular disease is one of the leading healthcare challenges today. Patients have many more options available
to them than ever before and have an increasing need for information. Our In-office program uses Flash animation to depict complex procedures in
an easy-to-understand format. In addition, patients are motivated to change their lifestyle, nutrition and exercise habits, and are also given information on preventive care. Physicians find that a better-educated patient tends to be a more compliant patient.
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Thomas E. Campbell
EVP, General Manager
Healthy Advice Networks
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Therapeutic Areas
Cardiology
Cardiovascular disease is one of the leading healthcare challenges today. The treatment options and procedures can be overwhelming to the average patient and caregiver. Give your brand the competitive advantage of sponsoring award-winning, easy-to-understand health segments designed to educate patients on treatment options, complex procedures and living with cardiovascular disease.
Targeted Impact
- 1,500 cardiologists
- 13.3 million patient and caregiver visits
- More than half of patients are 65+ years old
- Medication provided or prescribed at 75% of office visits
Continuous Support
- Network grows at approximately 25% each year
- 25-minute loops editorial content changed monthly and refreshed every half hour
- Compelling and patient-friendly graphics
Ongoing Practice Communication
- Customized messaging down to the physician level
- Update within 24 hours of breaking news
- Physician Information Packets
- Reinforce key messages to physicians
- Use as surrogate sales representative in no-see or
non called-on offices
- Provide additional brand information
- Disease management programs
- Clinical trials
- Journal reprints
- Peer-to-peer studies
- Provide promotional incentives
- Service practices 3x a year
Measurable Results
- Third-party data on NRx results
- Physician satisfaction surveys
- Patient intercept studies
Sample Health Segments
- Coping with Coronary Artery Disease
- Maximize Your Medicine
- Surviving a Stroke
- Testing for Peripheral Arterial Disease
- Living with Heart Failure
- Diabetes Care 101
- Bring Down High Blood Pressure
- Latest Surgical Innovations
- Heart Attack Signs
- Cholesterol Numbers to Know
- Cardio Procedures 101
Average NRx increase of +9.8%*
*Source: As documented on existing networks; 2004-2005 WoltersKluwerHealth PharmaSolutions Business Unit Pre/Post Test/Control measurements

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