Healthy Advice Networks Specialties

Cardiology

Cardiovascular disease is one of the leading healthcare challenges today. The treatment options and procedures can be overwhelming to the average patient and caregiver. Give your brand the competitive advantage of sponsoring award-winning, easy-to-understand health segments designed to educate patients on treatment options, complex procedures and living with cardiovascular disease.

Targeted Impact

• 1,300 cardiologists¹
• 10.4 million annual patient and caregiver visits²
• More than half of patients are 65+ years old
• Medication provided or prescribed at 75% of office visits

Continuous Support

• Network grows at approximately 25% each year
• 30-minute loops — editorial content changed monthly and refreshed every half hour
• Compelling and patient-friendly graphics

Ongoing Practice Communication

• Customized messaging down to the physician level
• Update within 24 hours of breaking news
• Physician Information Packets
  • Reinforce key messages to physicians
    • Use as surrogate sales representative in no-see or
      non called-on offices
    • Provide additional brand information
      • Disease management programs
      • Clinical trials
      • Journal reprints
      • Peer-to-peer studies
  • Provide promotional incentives
    • Coupons
    • Rebates
• Service practices 3x a year

Measurable Results

• Third-party data on NRx results
• Physician satisfaction surveys
• Patient intercept studies

Sample Health Segments

• Coping with Coronary Artery Disease
• Maximize Your Medicine
• Surviving a Stroke
• Testing for Peripheral Arterial Disease
• Living with Heart Failure
• Diabetes Care 101
• Bring Down High Blood Pressure
• Latest Surgical Innovations
• Heart Attack Signs
• Cholesterol Numbers to Know
• Cardio Procedures 101

Average NRx increase of +4.84% ³

¹ Healthy Advice Networks Average Weighted Physicians & NP/PA, 12 months, Jan-Dec 09
² Healthy Advice Networks Average Weighted Physicians & NP/PA, Jan-Dec 09; AMA Physician Socioeconomic Statistics; 2003 Edition, Cardiovascular Disease Specialty; CCN Nationwide Consumer Web 2008; Visits per NP/PA to CARDIOLOGISTS, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey
³ 2004-2008 WoltersKluwerHealth Pharma Solutions Business Unit Pre/Post Test/Control Measurements

Waiting Room Network Programming		Exam Room Program Examples
Health Programming in the Physician's Back-Office with PracticeWire