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Therapeutic Areas

Arthritis

In the treatment and management of arthritis, education about new breakthroughs and ways to manage the disease are critical both to those
who suffer from the devastating pain and crippling effects of arthritis and
to the physicians who treat them. Reach physicians, patients and caregivers with your category-exclusive sponsorship of award-winning, easy-to-
understand health segments designed to educate patients on managing the chronic pain of all forms of arthritis. The Healthy Advice Networks Arthritis Care Network in partnership with the Arthritis Foundation brings messages regarding new research, new treatments, and hope to arthritis sufferers and
to those who love them.

Targeted Impact

• Approximately 300 rheumatologists in 165 practices
• 1.9 million patient and caregiver visits
• Targeted to patients with chronic disease and the elderly

Continuous Support

• Network grows at approximately 25% each year
• 25-minute loops — editorial content changed monthly and refreshed every half hour
• Compelling and patient-friendly graphics

Ongoing Practice Communication

• Customized messaging down to the physician level
• Update within 24 hours of breaking news
• Physician Information Packets
  • Reinforce key messages to physicians
    • Use as surrogate sales representative in no-see or
      non called-on offices
    • Provide additional brand information
      • Disease management programs
      • Clinical trials
      • Journal reprints
      • Peer-to-peer studies
  • Provide promotional incentives
    • Coupons
    • Rebates
• Service practices 3x a year

Measurable Results

• Third-party data on NRx results
• Physician satisfaction surveys
• Patient intercept studies

Sample Health Segments

• Rheumatoid Arthritis 101
• Help for Fibromyalgia
• Joint Health
• Pain Medicines That Work
• Joint Replacement Surgeries
• Arthritis-Care Myth Buster
• Exercise for Better Health
• Understanding Lupus
• Talk About Prescriptions
• Preventing Gout
• Osteoarthritis Care

Average NRx increases as high as +22.14*

*Source: As documented on existing networks; 2007 WoltersKluwerHealth PharmaSolutions Business Unit Pre/Post Test/Control measurements

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