|

Reach patients suffering from arthritis and communicate directly about how your brand can relieve their symptoms and help manage their disease. Deliver your category-exclusive brand message as they prepare to meet with their rheumatologist to discuss effective treatment options. As part of a 30-minute continuous loop delivered in the rheumatologist’s waiting room, your sponsorship supports educational segments that include health information, disease-state management and the importance of staying on treatment as prescribed, as well as personalized messages from each doctor’s practice. Played on 27”– 32” flat-screen monitors, Healthy Advice programming encourages informed dialogue between the rheumatologist and patient while delivering strong ROI for your brand.
2011 Reach
- 620 high-writing rheumatologists1
- Impact 4.9 million annual patient and caregiver visits2
- Largest digital footprint in the United States
Customizable Down to Individual Physician Offices
- Category-exclusive messaging by called-on and non-called-on offices
- Segment markets by demographics, practice profile and seasonality
- Geographic formulary status and Medicare Part D
Measurable Results
- Average NRx lift of +14.7%3
- Only in-office program that measures script lift by total unduplicated doctors
- Independent, third-party research validates program’s effectiveness
Physicians Value and Patients Learn
- 90% of physicians/staff and 97% of office staff feel the program is a valuable patient-education resource for their practice4
- 94% of patients said the information was presented in a way that helped them learn or gain a better understanding of the topics covered5
- 94% of patients felt the information was something they could use to learn more about their health5
1 Healthy Advice Networks Weighted Average Physicians 12 months, Jan 11–Dec 11 • 2 Healthy Advice Networks Weighted Average Physicians and NP/PA Jan 11–Dec 11; AMA Physician Socioeconomic Statistics, 2003 Edition, Average for all Physicians–Rheumatologists not included in this AMA survey; ACN Nationwide Consumer Web 2008; Visits per NP/PA to All Specialties, American Academy of Physician Assistants, 2008 AAPA Annual Conference Survey • 3 2004–2009 Wolters Kluwer Health Pharma Solutions Business Unit Pre/Post Test/Control Measurements • 4 2007 Nationwide ACN survey of 21 physicians/staff and 32 office staff with Arthritis Care Network • 5 2008 Nationwide ACN Study of 255 patients who visited rheumatologists with the ACN
|
|