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News Release Healthy Advice Networks Announces the Answers Unmet Physician Need of Continuous Updating of
“PracticeWire addresses one of the most critical unmet challenges facing our clients today: diminished physician access”
— Eric Lindsey, Healthy Advice Networks EVP, PracticeWire CINCINNATI, OH. (July 21, 2009) Healthy Advice Networks, the nation's leading provider of physician office-based patient-education programs, announces the launch of PracticeWire, a state-of-the-art wireless broadband technology solution that delivers real-time health content to physicians all day, every day via wall-mounted flat-screen monitors. Strategically located in the back office, medical news and information is sourced from over 40 respected peer-reviewed medical journals and news feeds. Digital technology enables customization at the location level allowing practices to post their own content regarding standards of care, reinforcing OSHA, HIPAA and other regulatory guidelines. The network is fully supported by a companion website for in-depth article reviews.
Eric Lindsey, Healthy Advice Networks Executive Vice President leading the PracticeWire business, added, “PracticeWire addresses one of the most critical unmet challenges facing our clients today: diminished physician access. Sponsorship of PracticeWire puts a pharmaceutical company's brand message, along with the vital information doctors seek, in front of doctors all day long. Integrated with a brand's marketing and sales force strategies, PracticeWire helps keep the brand top-of-mind by providing actionable information doctors can use when treating patients.” Media Contact
About Healthy Advice Networks The mission of Healthy Advice® Networks is to help consumers and healthcare professionals make more informed health decisions by providing trusted, relevant and easy-to-understand health information when and where they need it. Over 53,000 primary care and specialty physicians throughout the U.S. have chosen Healthy Advice products for their patient-education needs. Healthy Advice Networks is the largest and fastest growing health-information company with programs in the physician waiting room, exam room and back-office. The award-winning programs are sponsored by leading pharmaceutical and health and wellness brands. For sponsors, Healthy Advice programs provide a proven way to educate patients and physicians at the time treatment decisions are being made.
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