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News Release
Healthy Advice Networks Announces Findings of
Cutting Edge Information Research Study
In-Office is Ideal Place to Reach Patients with Educational Content
CINCINNATI, OH. (October 7, 2008) Healthy Advice Networks, the nation's leading provider of physician-office- based patient-education programs, announced today the results of a recently published research study conducted by business intelligence firm Cutting Edge Information entitled “Patient Education and Direct-to-Patient Communication”.
In an in-depth study of effective patient-education programs, Cutting Edge researchers interviewed executives from 20 pharmaceutical companies. Communicating with end users and overcoming patient trust barriers were the top two challenges facing pharmaceutical manufacturers when trying to communicate their message. An overwhelming 85% believe the doctor-patient interaction is critical to delivering effective education and an overwhelming 95% attempted to reach patients in the doctor's office. And while 75% of those interviewed said they do use measurements to gauge success, few actually use prescription-based measurements.
The findings support working with a company like Healthy Advice Networks to provide unbiased patient education while effectively measuring results of their programs. Healthy Advice is the only company with access to both the examination room and high-traffic waiting rooms and provides solid, verifiable metrics by a third-party independent research firm.
Deborah Schnell, President, Sales and Strategic Planning, Healthy Advice Networks, commented, “We were exceptionally pleased to learn of this important study because the results substantiate what we know - in-office patient education is one of the most influential factors impacting patients when they are making decisions about their health. Information delivered in the physician's office is trusted by patients and is often the catalyst for better dialogue about treatment options, delivering improved health outcomes and incremental lift for brands.”
“We were intrigued by the findings as well,” added Eric Bolesh, Research Team Leader, Cutting Edge Information. “Pharmaceutical executives want to create effective and meaningful patient education programs, but they are also under tremendous pressure to deliver increased revenue and to quantify their investment. The value of a company like Healthy Advice Networks is that they can have both.”
Healthy Advice Networks has programs in offices in primary care, cardiology, obstetrics/gynecology, rheumatology, urology, gastroenterology, pediatrics, and dermatology. For more information, visit the web site at www.healthyadvicenetworks.com or contact us.
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About Healthy Advice Networks
The mission of Healthy Advice® Networks is to help consumers and healthcare professionals make more informed health decisions by providing trusted, relevant and easy-to-understand health information when and where they need it. Over 53,000 primary care and specialty physicians throughout the U.S. have chosen Healthy Advice products for their patient-education needs. Healthy Advice Networks is the largest and fastest growing health-information company with programs in the physician waiting room, exam room and back-office. The award-winning programs are sponsored by leading pharmaceutical and health and wellness brands. For sponsors, Healthy Advice programs provide a proven way to educate patients and physicians at the time treatment decisions are being made.
For more information, visit the web site at http://www.HealthyAdviceNetworks.com.
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