News Release

Healthy Advice Networks Announces Promotion of Fran Jackson to Vice President Business Development,
Specialty Networks

Will Focus Exclusively on the Specialty Market

CINCINNATI, OH. (February 11, 2008) Healthy Advice Networks, the nation’s leading provider of physician office-based patient education programs, announced today that Fran Jackson has joined the Business Development team focusing exclusively on specialty markets. As the need to deliver highly targeted messaging to their patients and physicians grows, pharmaceutical marketers are increasingly seeking proven channels of communication. Healthy Advice Specialty Networks fulfills that need, delivering award-winning patient education programs in the specialist’s office.

Ms. Jackson brings a wealth of experience to her new position, having spent the past three years enrolling physicians’ offices into the Healthy Advice networks. Her comprehensive understanding of the dynamics of the physician’s office and what patients and consumers value gives her the expertise to effectively help pharmaceutical companies deliver highly tailored brand messaging to their target audiences. “Patients and consumers are hungry for health information they can rely on,” Ms. Jackson stated. “There is no better place for them to receive relevant and credible information than in their trusted physician’s office.”

Deborah Schnell, President Sales and Strategic Planning at Healthy Advice Networks, said, “Fran is a welcome addition to our team. Analysts have recently reported that 29 new medications will be launched in 2008, with 80% of them indicated for the specialty market. Fran’s in-depth knowledge of the healthcare marketplace will be invaluable to our clients as she works with them to position their brands in our networks. Healthy Advice offers clients 8 specialty networks to deliver targeted education to patients when they are most focused on their health, historically resulting in incremental lift of 10-12% NRx year after year.”

Healthy Advice Networks delivers patient education programs in Cardiology, Women’s Health, Pediatrics, Gastroenterology, Urology, Dermatology, and Rheumatology. Healthy Advice Networks also has primary care programs in both physicians’ waiting rooms and exam rooms.

Media Contact

About Healthy Advice Networks

Back to Press Releases

Waiting Room Network Programming		Exam Room Network Examples
Health Programming in the Physician's Back-Office with PracticeWire