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News Release
Healthy Advice Networks Announces New Performance Results
Average NRx Increases of 8-12% for 8th Consecutive Year
CINCINNATI, OH. (October 29, 2007) Healthy Advice Networks, the nations leading provider of physician office-based patient education programs, recently received the results of performance studies for both its digital screens Waiting Room Networks and Exam Room Programs. For the 8th consecutive year, brands in Healthy Advice Networks programs achieved an average NRx increase of 8-12%. Results are tabulated and reported by Wolters Kluwer Health, an independent, third party source.
We are clearly pleased with these latest metrics. Year over year, we continue to drive superior results for our clients by delivering the scale that brands need to truly increase their revenue growth. Brands in our networks now impact as much as 25% of their total US prescribing volume and we continue to increase in size by 15-20% every year. This gives pharmaceutical manufacturers forecast-altering impact by providing both strategic targeting capabilities and critical mass commented Deborah Schnell, President, Sales and Strategic Planning.
In addition to the incremental script volume our clients are realizing, we are seeing other significant trends, added H. Scott Nesbitt, Executive Vice President, Analytics and Information at Healthy Advice Networks, Brands, which have historically concentrated their efforts exclusively on specialty networks, are leveraging the power of education to reach a broader audience. They are discovering that by expanding their message to patients and consumers in our primary care programs, there is significant impact to their total franchise volume.
Healthy Advice Networks offers award-winning educational programs in Primary Care, Womens Health, Pediatrics, Gastroenterology, Cardiology, Urology, Dermatology, and Rheumatology and impacts 45,000 physicians and 300 million patient and caregiver visits.
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About Healthy Advice Networks
The mission of Healthy Advice® Networks is to help consumers and healthcare professionals make more informed health decisions by providing trusted, relevant and easy-to-understand health information when and where they need it. Over 53,000 primary care and specialty physicians throughout the U.S. have chosen Healthy Advice products for their patient-education needs. Healthy Advice Networks is the largest and fastest growing health-information company with programs in the physician waiting room, exam room and back-office. The award-winning programs are sponsored by leading pharmaceutical and health and wellness brands. For sponsors, Healthy Advice programs provide a proven way to educate patients and physicians at the time treatment decisions are being made.
For more information, visit the web site at http://www.HealthyAdviceNetworks.com.
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