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News Release
Healthy Advice Networks Expands Its Waiting Room and Exam Room Programs
CINCINNATI, OH. (August 21, 2006) Healthy Advice Networks, the nation’s leading provider of physician office-based patient education programs, is expanding its waiting room and exam room programs. The expansions are in response to increasing demand from the pharmaceutical industry for proven-effective patient education programs at the point-of-care. With the expansion, Healthy Advice programs will now be in offices reaching more than 27,000 high-traffic U.S. primary care physicians. These physicians represent roughly 28 percent of total U.S. primary care prescribing volume.
Healthy Advice is growing the physician reach in their primary care waiting room program by approximately 25 percent and in their primary care exam room program by 20 percent. Healthy Advice is also upgrading the programs to feature enhanced digital animation and 27-inch digital screens in the waiting room, and a sleek, new display with expanded brochure library in the exam room.
“We are very excited about the expansion of our primary care programs,” said Michael Collette, president and CEO of Healthy Advice Networks. “At a time when many traditional media properties are struggling to grow, we are finding an increased demand for Healthy Advice’s solutions. Our exam room programs are sold out year after year, and our waiting room programs are quickly following suit.
“With an average lift of 8-12% in new prescription volume, our programs deliver the value of education with the return of promotion, and positively impact patients by empowering them to better manage their health,” continued Collette.
Healthy Advice’s primary care waiting room program uses digital technology to deliver educational content and sponsor and physician messaging that is customized down to the office level. This communication flexibility enables patients to see information such as a brand’s formulary status on local health plans and new services offered by the practice, in addition to disease state and wellness information. The program can even deliver customized messaging based on the prescribing profile of the practice. Program content is updated monthly.
Healthy Advice’s primary care exam room program combines anatomical illustrations and disease-state brochures in a convenient display, permanently mounted in physicians’ exam rooms. Providing this patient-friendly health information at the point-of-treatment helps improve physician-patient dialogue. Program content is updated three times a year.
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About Healthy Advice Networks
The mission of Healthy Advice® Networks is to help consumers and healthcare professionals make more informed health decisions by providing trusted, relevant and easy-to-understand health information when and where they need it. Over 53,000 primary care and specialty physicians throughout the U.S. have chosen Healthy Advice products for their patient-education needs. Healthy Advice Networks is the largest and fastest growing health-information company with programs in the physician waiting room, exam room and back-office. The award-winning programs are sponsored by leading pharmaceutical and health and wellness brands. For sponsors, Healthy Advice programs provide a proven way to educate patients and physicians at the time treatment decisions are being made.
For more information, visit the web site at http://www.HealthyAdviceNetworks.com.
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