	Large Pharmaceutical Manufacturers		Specialty Pharmaceutical Manufacturers		Consumer Health & Wellness Companies

Women & Consumer Healthcare

Women Make 90% Of All Consumer Healthcare Decisions.

The unique environment of the physician's office combined with the unique gatekeeping role of women regarding healthcare decisions calls for a different approach to marketing and targeting in the physician office. It is not enough just to be in-office; it is paramount that you deliver the right message in the right way to the right person -- it's not just the place it's what you do with it.

Related Articles on the Web

"Women Dominate The Global Market Place; Here Are 5 Keys To Reaching Them" (Fast Company)

"Tips for Cardiovascular Marketers to Connect with 'Social Mom' "(The Main Artery) Marketing success will be more dependent than ever on building online relationships

Profile of the Family Caregiver

The typical family caregiver is a 49-year-old woman caring for her widowed 69-year-old mother who does not live with her. She is married and employed. Approximately 66% of family caregivers are women. More than 37% have children or grandchildren under 18 years old living with them.¹

Explore educational materials on health topics such as "Caring for Mom" in the Exam Room Network with our interactive viewer

View waiting room educational segment in a larger window

More Information:

The National Family Caregivers Association

National Family Caregiver Story Project

Medicare Rights Center

National Association for Home Care & Hospice

Consumers Advancing Patient Safety (CAPS)

Learn more about targeting specific health
conditions with Healthy Advice Networks educational programs