Consumer Influence to Grow
The direct influence of consumers on drug selection is going to grow in coming years. There are several forces at work that will make this happen. DTC, defined broadly as all marketing and promotion programs across all media, will become more important in drug decisions. First, consumers will pay more for their drugs as co-pays increase...(Read More)

Start with Point-of-Care
The traditional media planning process for a $75 million plan starts with the big dollar allocations to television and print, followed by point-of-care, Internet, direct and demographic allocations. Unfortunately, some of the best targeted programs fall away because the budget is then cut back as companies look for earnings out of cost cutting. This is why we see non mass media get less than they deserve...(Read More)

A Market for Education
By Kim Ribbink. The pressure is on to provide as much salient and valuable information as possible during the time the patient is able to spend with his or her physician during an office visit. The time patients and physicians have together is short, and this is when patient education materials can play a role. These patient aids offer an opportunity for all parties to win: the doctor, who is able to respond to the needs of his or her patients; the patient, who receives the information he or she needs; and the pharmaceutical company, which can use the opportunity to provide a value-added service to its customers... Appeared in October 2006 issue of PharmaVoice. Used with Permission (Download as PDF)

Waste in DTC Advertising
A new book that is based on a five-year study of ad spending concludes that 37% of ad spending is wasted. The authors are very pragmatic in outlining how that waste can be reduced, not to zero, but much better than 37%...(Read More)

Point-of-Care DTC Will Surge
DTC is undergoing a transformation in how media is allocated. It is about as slow as human evolution, but it is happening. Marketers are questioning the 70% allocations for branded television, and instead trying to find alternate ways to spend some of their large DTC budgets. What is first on many of their wish lists is point-of-care media...(Read More)

Digital Screens Waiting Room Network – Arthritis Care Network

"Psoriatic Arthritis: Treat it Soon"
One example of health editorial in the Arthritis Care Network. (View Loop)

"Can Medication Help My Arthritis Pain?"
One example of health editorial in the Arthritis Care Network. (View Loop)

"Fear of Arthritis Pain Keeping You Out of Your Sneakers and On the Couch?"
One example of health editorial in the Arthritis Care Network. (View Loop)

"What Joints Does Rheumatoid Arthritis Affect?"
One example of health editorial in the Arthritis Care Network. This network received a Merit award in the 2006 National Health Information Awards. (View Loop | View Awards)

Digital Screens Waiting Room Network – Primary Care Network

"Acid Reflux and GERD."
One example of health editorial in the Primary Care Network. (View Loop)

"Prevent Colorectal Cancer – Limit Your Processed Meats."
One example of health editorial in the Primary Care Network. This segment received a Merit award in the 2006 National Health Information Awards. (View Loop | View Awards)

"Pollen Allergies."
One example of health editorial in the Primary Care Network. (View Loop)

"Outdoor air pollution is a problem...but indoor air can be dangerous"
One example of health editorial in the Primary Care Network. (View Loop)

Digital Screens Waiting Room Network – CardioCare Network

"True or False? Cholesterol Is Found in All Cells of the Body"
One example of health editorial in the CardioCare Network. (View Loop)

"Your Doctor Told You to Lose Weight."
One example of health editorial in the CardioCare Network. (View Loop)

"The Crime: High Blood Pressure from Too Much Salt."
One example of health editorial in the CardioCare Network. (View Loop)

"Think You're Eating Heart Smart? Check the Labeling."
One example of health editorial in the CardioCare Network. This network received a Merit award in the 2006 National Health Information Awards. (View Loop | View Awards)

Digital Screens Waiting Room Network – Skin Care Network

"Something in Your Kitchen Can Prevent Cold Sores."
One example of health editorial in the Skin Care Network. (View Loop)

"Protect Your Skin from Damaging UV Sunlight."
One example of health editorial in the Skin Care Network. (View Loop)

"Skin Care as Easy as 1-2-3."
One example of health editorial in the Skin Care Network. (View Loop)

Digital Screens Waiting Room Network – Women's Health Network

"Do You Know the Leading Cause of Cervical Cancer?"
One example of health editorial in the Women's Health Network. (View Loop)

"3 Ways the Pill Prevents Pregnancy."
One example of health editorial in the Women's Health Network. This segment received a Silver award and was the only recipient of the prestigious Excellence in Health Information award in the 2006 National Health Information Awards. (View Loop | View Awards)

"Early Breast Cancer Detection Saves Lives."
One example of health editorial in the Women's Health Network. This segment received a Bronze award in the 2006 National Health Information Awards. (View Loop | View Awards)

Delivering Reach & Profitability for your Brand
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Challenging Times in the Industry
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The Real Benefit of Being In-Office
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The Simple Math of Brand Growth
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The Benefits of In-Office Programs
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The Importance of In-Office Programs
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In-Office Solutions for Emerging and Specialty Pharmaceutical Manufacturers
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An Introduction to the Healthy Advice Networks Exam Room Program
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An Introduction to the Healthy Advice Networks Digital Screens
Waiting Room Network
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Sea Change: DTC Strategies Are Shifting to In-Office
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Expansive Reach Delivers Forecast-altering Impact at the Point-of-Diagnosis
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Measuring In-Office Programs
In-office programs are highly measurable and often include pre/post test vs. control matched panel research studies. Unlike some companies, the Healthy Advice Networks methodology measures every physician in the network — without projection. This interview with Blake O'Neill, Vice President, Business Development at Healthy Advice Networks discusses how in-office programs are measured to provide your brand with the best ROI...
(View Clip - 2:40 minutes)

How In-office Programs Are Different from DTC
Direct-to-Consumer marketing – DTC – has taken a big hit in the last year. In-office programs are different and deliver messages at the point-of-diagnosis — the "point-of-sale" for a pharmaceutical marketer. This interview with Blake O'Neill, Vice President, Business Development at Healthy Advice Networks discusses how In-office programs differ from DTC...(View Clip - 1:07 minutes)

Customization is Critical
The ability to deliver relevant and timely health information to patients at the point-of-diagnosis is becoming increasingly important in today’s sophisticated marketplace. Digital technology gives pharmaceutical manufacturers the flexibility they need to deliver the information patients want...(View Clip - 1:40 minutes)

Solutions to Physician-Access Challenges Facing Sales Reps
The industry is aware of the access challenges faced by pharmaceutical sales representatives. Healthy Advice Networks can help sales reps gain greater physician access...
(View Clip - 3:11 minutes)

Meeting the Challenges of Pharmaceutical Manufacturers: In-Office Solutions
There is so much press these days on the pharmaceutical industry needing new solutions. Healthy Advice Networks programs can help pharmaceutical manufacturers meet their challenges...(View Clip - 2:20 minutes)