Frequently Asked Questions

Exam Room Program

How many exam rooms in a practice get display units?

Display units are placed in all full-time exam rooms within a practice. In other words, there will be a display unit in all exam rooms except those used for overflow or procedures such as blood draws.

In an average practice there are typically two exam rooms per physician. Therefore, if there are three doctors in a practice, the display units will be in six exam rooms on average.

How often are the practices serviced?

Servicing our physicians’ offices is an ongoing, day-to-day function. We have our own Customer Care Center that handles office requests for brochures, etc., Monday through Friday, during normal business hours. We visit our offices in person, three times a year, to restock the display units. Additionally, we also hand-deliver Physician Information Packets (PIP), which contain information regarding program content, valuable information from our sponsors such as clinical studies, coupons, and other relevant information. The PIP is an excellent way for our clients to communicate with the physician and is one more way to increase their “share-of-voice” and get their message in front of the physician.

What is the reach of the network?

Our network is comprised of four exam room programs in both primary care and specialists’ exam rooms. The programs are Healthy Advice for You and Your Family, Healthy Advice for Your Child, Healthy Advice for Digestive Wellness, and Healthy Advice Urology. Our Healthy Advice for You and Your Family alone reaches 15,325 primary care physicians and impacts 88 million patient and caregiver visits. The network has been expanding at a 20% annual growth rate.

Why do I want to be in the exam room?

• Our exam room programs offer category-exclusivity and assure that your brand is the ONLY message (in that category) seen at the point-of-prescribing.
• The exam room is the point of interaction between the doctor and patient and where discussions about treatment options take place.
• Your brand message in the exam room serves as a “reminder detail” and incremental share-of-voice to physicians.
• Your brand's presence in the exam room carries an implied physician endorsement.
• Healthy Advice Networks exam room programs consistently deliver measurable results; +8 – 12% NRx Lift*
• Your brand will lock out the competition at the point-of-prescribing.

*As measured by independent, third party research

Waiting Room Network Programming		Exam Room Program Examples
Health Programming in the Physician's Back-Office with PracticeWire