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Knowledge Video
How In-office Programs Are Different from DTC
(Duration 1:07 minutes)
Direct-to-Consumer marketing – DTC – has taken a big hit in the last year. In-office programs are different and deliver messages at the point-of-diagnosis — the "point-of-sale" for a pharmaceutical marketer. This interview with Blake O'Neill, Vice President, Business Development at Healthy Advice Networks discusses how In-office programs differ from DTC...(use the controls to begin playback of the clip below. Requires Windows Media Player)
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