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Michael G. McAllister
Executive Vice President and COO

Michael McAllister is generally regarded as one of the country’s leading authorities on place-based media field operations and physician office enrollment. McAllister graduated with a B.A. from Bucknell University in 1965. After four years as a Lieutenant in the U.S. Army, he earned his M.B.A. from Syracuse University. McAllister held senior marketing positions at both RJR and Wrangler. He later joined place-based media pioneer Whittle Communications as President of Field Sales. While at Whittle, McAllister launched several $50 million+ physician office-based media programs. He also launched the school-based TV network Channel One and eventually became President of this stand-alone division. Prior to joining Healthy Advice Networks in 2003, McAllister was President of ProtoCall, a pharmaceutical contract sales organization and a division of the publicly traded PDI (Professional Detailing, Inc.).


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