Patient Education, Patient Adherence, and Patient Outcomes

According to JAMA, poor adherence accounts for an estimated 33% to 69% of medication-related hospital admissions with an estimated cost of $100 billion.^1,2

¹ Mike Mitka. "Improving Medication Adherence Promises Great Payback, but Poses Tough Challenge" JAMA. 2010;303(9):825.
² Osterberg L and Blaschke L. N Engl J Med. 2005;353[5]:487-497

At eyeforpharma's 7th Annual Patient Adherence & Engagement Summit Healthy Advice® Networks led a panel on working with physicians to understand the complexities of patient adherence. Attendees heard directly from physicians about their perspectives and Healthy Advice Networks continues to observe the latest approaches and to innovate stratgies to boost adherence and improve patient health outcomes.

At the Summit, we discussed the challenge of patient adherence and new strategies to address this growing problem:

• What do physicians see as the biggest challenges to patient adherence?
• Does patient education at the point-of-care truly impact adherence and patient outcomes?
• If so, what messages need to be delivered? What formats are most effective?
• What do physicians need to know about your brand that will facilitate better discussions with their patients about adherence?
• What is the most effective way to deliver information so physicians can act on it?
• What else do they need from pharma to reinforce the importance of adherence?